Ian Plummer - Auto Trader
Ian joined the Company in 2017 and is responsible, in particular, for growing Auto Trader’s new car business. With 20 years of automotive experience with several brands, he is responsible for building meaningful relationships with all UK automotive manufacturers as well as their retailers to enable the development of solutions to drive new value and revenue to them, in both the new and used car space.
Previously Ian worked at Volkswagen, where he was Director of Sales Operations in the UK, responsible for all UK Volkswagen passenger car sales as well as the franchise management and commercial programmes.
Ian was also the former Managing Director of Renault Retail Group responsible for 25 Renault and Nissan dealerships, and prior to that held various international marketing, after-sales and e-business roles at Renault’s headquarters in Paris. Ian holds a BA (Hons) from Loughborough University in Economics, Politics and French, and an MBA from IMD-Theseus Institute in France.
The consumer’s journey down electric avenue
Using data from the UK’s largest new and used car marketplace; this session analyses current EV uptake in the UK to assess the current state of the EV market. The session will also dissect consumer’s anxiety around EVs e.g. range anxiety, upfront costs to enable the industry and government to implement strategies to better allay consumer apprehension and, in turn, increasing demand and expediting the development and deployment of EVs.