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Mike Potts is a serial digital innovator and entrepreneur. With a background as Expedia Europe’s Business Development lead, the Chief Data Officer for an international media company and a stint at Coca-Cola, he has brought a disruptive perspective to the pursuit of self-driving vehicle technology.As CEO and co-founder of StreetDrone, Mike has pioneered the adoption of open-source solutions as a means to making autonomous solutions accessible and affordable. While StreetDrone, a full-stack autonomous vehicle hardware and software development company based in Oxford, has been the first company in the world to reduce barriers to entry to self-driving technologies through subscription-based software pricing, Mike has also led the foundation of Project ASLAN. The international not-for-profit collaboration provides free access to an open-source full-stack software for self-driving applications to enable the adoption of technology far beyond the boundaries of large research budgets.