All forms of mobility have been impacted by the pandemic. With people’s reluctance to use public transportation or even ridesharing, carsharing and vehicle usage will see a resurgence of demand. What is now different in the pandemic era with regard to vehicle usage, vehicle ownership and the vehicle selling process? • Learn what new business models are emerging as consumer needs and behavior change due to COVID-19 • Learn how the shared mobility principles can be applied to bring no-contact services, and how they can be used to make access to vehicles much simpler than ownership and lease programs are today. • Learn how vehicle utilization in new mobility services drives profitability and which techniques to use to achieve the highest utilization rates.
Kenneth Malmberg is the Director of Strategic Alliances at Ridecell and is responsible for creating co-operations, with key 3rd party companies, enabling Ridecell to further enrich its car and ride sharing mobility services platform offering.Kenneth has extensive international experience in the mobile telecoms and internet services industry, having been involved in bringing several innovative mobile applications and solutions to market. Prior to joining Ridecell Kenneth was Business Development Lead for Infotainment and Telematics at General Motors Europe, where he was responsible for bringing GM’s B2B Connected Car offering to market. His experience before joining GM was in a number of key Business Development and Strategic Alliance Management roles with the Nokia Corporation. In addition to a Diploma in Electrical Engineering Kenneth holds a BBA in International Business from Schiller International University, and a MBA from University of Warwick, Warwick Business School.