If we want to serve Gen-Z, we need to know who they are, how they travel, and what's important to them. This presentation will get under the slogans and challenge the assumptions around this complex group who represent the next generation of transport users. But as well as presenting data, this presentation will remind us to challenge our own assumptions about how we talk about the people who we will be serving in the future.
Do you want to know what opportunities the future of mobility will bring, and what you can do to make the most of them? Then hire me, and your impact on this future will be huge. I will bring to your team my nearly 20 years of experience on a range of transport projects. As well as the exciting world of new mobility, this experience includes major transport schemes and planning applications, sustainable transport infrastructure and promotion schemes, and experience with local planning. I work with you and your team to apply user-centred design, and new data analytics techniques to collaboratively explore the future, creating robust and innovative strategies. I've worked with policy makers and startups to create and adopt new public and business strategies. What drives me is ensuring that sustainability and citizen participation is embedded in everything that I do, making me an excellent collaborator regardless of the project complexity.